Eight & Bob x JIMMY: A Legacy Reimagined

Some stories are never truly forgotten. They simply await the moment to be told once more.

From the sun-drenched gardens of the French Riviera to the illustrious world of Hollywood, the story of Eight & Bob has always been one of extraordinary encounters, discreet elegance and an appreciation for the exceptional.

A story that began nearly a century ago, when a fragrance created for a select few found its way into the lives of some of the most distinguished figures of its time. Among them was James Stewart.

This November, that remarkable connection returns to the silver screen with the worldwide premiere of JIMMY, the motion picture celebrating the life and legacy of the Academy Award-winning actor. And with it, a familiar fragrance takes its rightful place in Hollywood history.

An Unexpected Journey from the French Riviera to Hollywood

The origins of Eight & Bob belong to another era.

In the 1930s, amid the refinement and understated splendour of the French Riviera, Albert Fouquet devoted himself to the art of creating fragrances for his own pleasure and that of a privileged circle of friends. His creations were never intended for the public. They were personal expressions of taste, individuality and an uncompromising pursuit of excellence.

It was during the summer of 1937 that a chance encounter with a young John Fitzgerald Kennedy would forever alter the destiny of one of these fragrances. What followed was an extraordinary journey across the Atlantic.

Introduced to an exclusive circle of American society, the fragrance soon attracted the attention of Hollywood's most celebrated actors, directors and producers. Among its admirers was James Stewart, whose effortless sophistication and unassuming charm embodied the very spirit of an era defined by timeless elegance.

Decades later, the worlds of Eight & Bob and James Stewart meet once again.

The Original Returns to the Silver Screen in JIMMY

In collaboration with Burns & Co. Entertainment, Eight & Bob proudly joins the production of JIMMY, bringing a distinguished chapter of its heritage to life.

Throughout the film, The Original accompanies Stewart's story as a subtle yet meaningful expression of his character. More than a fragrance, it becomes a reflection of the man behind the legend: a gentleman whose understated elegance, integrity and singular presence left an enduring impression far beyond the silver screen.

Its appearance is a tribute to the details that define an individual, those quiet expressions of character that speak more eloquently than words.

"In JIMMY, every detail mattered. Eight & Bob helps transport the audience to the Golden Age of Hollywood. Featuring The Original, worn by Jimmy, allowed us to add an extra layer of authenticity and bring Stewart's personal world to life and define his two passions: acting and flying."

— Angela Galgani Sullivan, producer of JIMMY

It is a meeting of two timeless arts. Cinema has the power to preserve a moment. Perfumery has the remarkable ability to bring it back to life. Together, they evoke the elegance, emotion and unforgettable spirit of Hollywood's Golden Age.

The Original x JIMMY Commemorative Edition: A Tribute to an Extraordinary Legacy

To commemorate this exceptional occasion, Eight & Bob unveils The Original x JIMMY Commemorative Edition, an exclusive creation honouring the enduring connection between the maison and one of cinema's most distinguished gentlemen.

Presented in specially designed packaging inspired by the film and Stewart's remarkable legacy, this edition pays homage to a shared history of refinement, authenticity and timeless style.

At its heart remains The Original, the iconic fragrance whose unmistakable character has transcended generations without ever surrendering its identity. An expression of the maison's heritage, preserved for those who appreciate the extraordinary.

A Collector's Edition Worth Owning

Certain objects possess a significance that extends far beyond their material form. They carry a sense of history, a connection to another time, and the quiet privilege of belonging to a story that few have had the opportunity to experience.

The Original x JIMMY Commemorative Edition is one such creation: a collector's piece conceived to honour a remarkable journey, from the private world of Albert Fouquet to the golden era of Hollywood. A celebration of the belief that true elegance never seeks attention. It is simply remembered.

A Legacy That Endures

Nearly a century after its creation, The Original continues to tell a story shaped by exceptional individuals, meaningful encounters and an enduring appreciation for beauty.

Its presence in JIMMY is not merely a cinematic collaboration. It is the continuation of a legacy that has always belonged to a world where elegance is instinctive and distinction is never proclaimed.

Some stories are written in history. Others are carried through generations. The most exceptional are destined to endure.

JIMMY premieres November 6, 2026.

Discover The Original x JIMMY Commemorative Edition and become part of a story that continues to unfold.