Kerry Kennedy, daughter of Robert F. Kennedy, and president of the Robert F. Kennedy Human Rights Foundation, partnered with Eight & Bob to present their new special edition fragrance, that pays homage to the meritorious work led by Robert Kennedy in defence of human rights.
To mark the 50th Anniversary of the death of Robert F. Kennedy, Eight & Bob has introduced a Special Edition launch of ‘The Original’ fragrance, donating a percentage of the funds raised to the human rights foundation.
The reveal of the new Special Edition launch took place at an exclusive rooftop event in New York, with prestigious international press and media in attendance.
During the event, Luis Bodes, CEO of Eight & Bob, expressed his pride regarding the collaboration with the Kennedy family in this exciting project: "We are a brand involved with various social causes, including the defense of human rights. In this sense, we are very proud to collaborate with the Robert F. Kennedy Foundation with the aim of making Bobby Kennedy's dream come true to achieve a more just and peaceful society."
Kerry Kennedy was proud to lead and celebrate this special project, stating "It’s wonderful to be able to present the new fragrance developed by Eight & Bob in commemoration of my father's legacy.”
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A percentage of the funds raised from Robert F. Kennedy Special Edition perfume will be donated to the foundation as a tribute to R.F.K’s dream of a more just and peaceful world.